Tiger's return to the PGA Tour in the Fall Series has given Fry's.com a huge boost to say the least. He needs to play before heading to Australia so this is his spot considering he is negotiating a deal with Fry's
SAN MARTIN, Calif. (AP) -- Tiger Woods announced a deal Wednesday with Rolex to be one of its ambassadors.Woods previously had a watch deal with Tag Heuer, which ended two months ago.Terms of the deal were not disclosed.
Woods earlier this year announced a deal in Japan to endorse a heat rub product for Kowa Company Ltd., although that was geared exclusively for Japanese markets.
The Rolex deal was announced the day Woods returned to the PGA TOUR at the Frys.com Open. His agent at Excel Sports Management, Mark Steinberg, promised more deals to come."This makes a big statement," Steinberg said at CordeValle, where he was watching Woods tee off in the pro-am. "I think this shows me where people are with Tiger Woods."
Steinberg said Rolex would be the first of a "couple of announcements" related to endorsements, including a deal for Woods' golf bag. He has had his foundation logo on the bag since his deal with AT&T ended.He said a bag deal was likely to be announced as early as six weeks. Woods has been in negotiations with Fry's Electronics, sponsor of this week's tournament, although those discussions have been going on for most of the year.
He missed most of this summer recovering from injuries to his left leg. Woods is playing four more times this year, starting with the Frys.com Open, followed by the Australian Open, Presidents Cup and the Chevron World Challenge.
Typical of his previous endorsements, Steinberg said the Rolex logo would not be visible as Woods plays golf. He had a watch in his bag during the pro-am, Steinberg said. Woods doesn't wear a watch when he plays golf
Bryan Angus also on twitter@mummmbles
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