While the face of professional golf is in flux right now with the rival LIV Golf series about to play their first event at the Centurion Club in London on June 9th and all the "kerfuffle" that surrounds it including no TV coverage, many are asking " how can I watch it"
John Bland at his 500th European Tour appearance is playing rival LIV Series opener
During a recent press conference where Greg Norman grabbed all the headlines with his "we all make mistakes" comments about past atrocities in Saudi Arabia, part of his leadership team Sean Bratches actually explained their short term plan to watch.
“We've been speaking to broadcast outlets around the world for the better part of this year,” Bratches said. “We're entering the marketplace at a window of time where most of the time slots on either Thursday, Friday, Saturday or Friday, Saturday, Sunday predominantly are allocated. So our approach right now since we announced - and no one would do a deal until we actually had a product and announced - is we're doing a couple things.
“One is in our effort to lower the average age of the consumer of golf from 65. Our objective is to target an average age of 40. From day one we are going to be distributing the content globally on YouTube and on LIVGolf.com. We are going to have similes in China, which geoblocks those two platforms. We're talking to Snapchat, Facebook, Twitch and a few other media partners, and at the same time we're also engaged with the litany of broadcasters that are around the world.
“For this year, we would coexist with anybody that actually has the capacity to clear eight events for three days and make the economics work for them, but I think we are in this for the long haul. Our objective is to open the aperture to new audiences while being respectful to the incumbents. YouTube has 2.6 billion people that consume the product on a global basis, and over 120 million a month just in the United States.
“The changing behaviours of those viewers on these platforms is fascinating. In the world of connected televisions, with gaming consoles and other means to get content on the best available screen, and generally speaking the best available screen is the largest screen that you have, we feel very confident about that strategy in the short-term.
“But as we go forward and we actually have players, we have a proven conceit, we're going to be talking to partners in the marketplace about 2023 and beyond, and I think ultimately the complexion of our distribution from a commercial standpoint will look similar to what's in the marketplace today with the production elements that we discussed that we think are going to be unique, specific and surprise and delight golf fans, incumbent and future, going forward.”
Bryan Angus
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